Piccadilly Comfort Experience. A social experiment that brought together a team of professionals from the fashion world, twin models and a survey institute to investigate the relationship between footwear comfort and feminine beauty. 

Identical twins with the same makeup, looks and activities. Only one thing is different in Piccadilly experiment: a twin in Piccadilly shoes and another with a common shoe. We evaluated pictures at the end of the day and merge in one image. GUESS which twin was wearing Piccadilly shoes?

IF I WEAR PICCADILLY SHOES, WILL I LOOK MORE BEAUTIFUL?
The Comfort Experience has proven that, even comparing identical twins, people found more beautiful the women who wore comfortable shoes. A woman who wears shoes by Piccadilly, the brand that has 4 unique technologies and more than 20 comfort differentiators, will feel less tired, more relaxed and look better than if she were using common shoes. This wellbeing can positively influence her posture, her harmony and her mood, helping the person feel more beautiful. In addition, all Piccadilly models follow the main trends in international fashion, which helps to enhance women's style and beauty.

Watch the video and find out the result.

"Piccadilly has invested in innovation since 1955. The only brand that has the TechMix, a unique set of technologies, and more than 20 differential features to provide maximum comfort to women. All this quality has enabled Piccadilly to carry out The Comfort Experience."-ANA CAROLINA GRINGS
Product Development Director.

Clear up your doubts about The Comfort Experience (FAQ)! DO WOMEN LOOK MORE BEAUTIFUL WHEN THEY ARE MORE COMFORTABLE? 

www.piccadillyfootwear.com