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About Beira Rio
WATCH OUR INSTITUTIONAL VIDEO
Calçados Beira Rio S.A. was born amid the nature, in a small town called Igrejinha, in the State of Rio Grande do Sul, on June 20, 1975. With 18 employees, the company started the production of 150 pairs of shoe per day.
Enthusiasm and focus were essential for the company to become one of the largest global shoe manufacturers.
Calçados Beira Rio S.A. started in fashion by the beginning of the 80s and, today, it remains at the top in terms of innovation. The company has gained space in the market, invested in customer service and in fashion research, highlighting its products in the best window shops in Brazil and the world and being consecrated as the “new shoes industry”.
Effective management, new technologies, new materials and a close relationship with the fashion world set the ground for creating beautiful shoes, with comfort and attitude, and revolutionizing fast fashion.
Women have different styles and lifestyles. For daily commitments, our brands provide elegance, comfort and models compatible with fashion trends.Calçados Beira Rio S.A. has six brands: Beira Rio Conforto, Moleca, Vizzano, Molekinha, the recently launched brand Molekinho, developed to make boys’ activities even funnier, and Modare Ultraconforto.
Beira Rio Conforto.
Protagonist at all times, the brand Beira Rio Conforto provides elegance for women with multiple schedule, without ever leaving aside details as beauty, refinement and personality. Comfort and fashion are a must have in the closet and for every moment of the day. The brand brings global inspirations practically and functionally, by translating an easy fashion for women.
Fashion, comfort and welfare, these are the characteristics applied successfully to each Modare Ultraconforto design. With classic and contemporary pieces which are a must have in women’s closets, the brand excels in meeting the requirements of consumers every day, without leaving aside ultra-comfort, beauty and fashion references. All of this in a convenient and functional way.
In order to give women an extra touch of beauty and health, Modare Ultraconforto’s recipe is special: combining the current trends with comfort technologies which make all the difference!
The result? Versatile fashion and in line with the routine of those who know that the feeling of well-being is essential for feeling beautiful and light every single day!
Consecrated in the global market as a trendsetter, Vizzano inspires feminine power. Glamor, innovation and urban attitude contemplate the mood of the product mix, based on the current fashion movement: Ready To Wear (straight from the runaways to women's closet with immediate use). The brand translates the essence of global fashion with boldness for powerful women!
MISSION: "Offer beauty to the feet, through creative solutions and quality products".
VISION: "Becoming the greatest and best shoes company, with products recognized globally".
Obtaining corporate excellence by generating positive results in order to:
• Satisfy customers and consumers; • Train employees; • Develop suppliers; • Contribute for social welfare through tax payment; • Strengthen local community development; • Ensure safety for investors.
KNOW THE PROGRAM. The program Accomplishing Perfection, which is included in people’s daily lives, has the purpose of continuously train employees and providing development of new talents in all areas. Exchanging experiences, successful actions, improvement points and following the board encourage the search for new opportunities and challenges.The market is agile and remaining at the border of perfection is a commitment made by people who love what they do.
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